IKEA Pee Ad: Retailer’s Controversy Ad Acts As A Pregnancy Test

Standard pregnancy tests are so 2017 — this year it’s all about weeing on magazine ads to find out if you have a bun in the oven. IKEA’s magazine ad in Sweden is causing a splash thanks to its revolutionary built-in pregnancy test, which expectant mothers can claim for a discount on cribs. The colourful ad idea came from Swedish agency Åkestam Holst, which has held the IKEA account since 2013.


SOURCE: https://designyoutrust.com/2019/01/ikea-pee-ad-retailers-controversy-ad-acts-as-a-pregnancy-test/

The ‘Oooo Face’: That Puckered Look Every Woman Was Making Mid-Century

If you’ve seen old advertisements from the 1950s, then you know exactly what the “Oooo Face” is (not to be confused with the “O Face”). Seemingly every woman in these ads wore the expression; the lips positioned to form the long /oo/ sound. Generally, she’s wearing red lipstick and her eyes give the impression of being dumbfounded. And it wasn’t just advertisements that had women pursing their...


SOURCE: https://designyoutrust.com/2018/11/the-oooo-face-that-puckered-look-every-woman-was-making-mid-century/

“You Eat What They Eat”: New Stunning Print Advertisement Created By Ogilvy

Print advertisement created by Ogilvy, Germany for Sea Shepherd. “You eat what they eat. Plastic trash is flooding our oceans – Help us to clean up!” Sea Shepherd Conservation Society is a non-profit marine conservation organization established in 1977 by Captain Paul Watson, a world renowned, respected leader in environmental issues and co-founder of Greenpeace.


SOURCE: https://designyoutrust.com/2018/10/you-eat-what-they-eat-new-stunning-print-advertisement-created-by-ogilvy/

Together As One


Production company Stellar Circus, the young director Menzkie and the cinematographer Robert Maly teamed up to create these three TVC for the Indian brand Killer Jeans with shooting in a nice forest near Moscow.

The concept of this campaign was to make something beautiful together with animals. The main characters of this project are real, rushing wild animals. Wolves, bear and a Bengal tiger.

Besides the TV commercials, there was a photo campaign shoot by the famous Russian photographer Katerina Plotnikova.

SOURCE: http://designyoutrust.com/2015/11/together-as-one/

Creative for Birch & Waite


In 2014 Birch & Waite approached Evo to launch a range of batch-crafted sauces for the professional food service industry.

In Evo we identified a critical lack of differentiation between these high-end sauces and low quality mass produced alternatives, then used an impactful creative approach to integrate a successful launch across multiple media and target groups. The ads were beautifully art directed by Dave Clough.

via Peopleofdesign
and behance

SOURCE: http://designyoutrust.com/2015/08/creative-for-birch-waite/