Selena’s Rare Coca-Cola Photo Shoot, 1994


Al Rendon/National Museum of American History

Selena was a singer-songwriter who came to be known as the “Queen of Tejano music,” a popular form of music originating in Texas and taking influences from polka, rock, conjunto, and mariachi.

h/t: rarehistoricalphotos


Al Rendon/National Museum of American History

An enormously popular singer in Latino communities across North America, her music crossed cultural boundaries to touch the lives of young and old alike. Selena would go on to sign with a major record label and the agency worked with her as a spokesperson for Coca-Cola from 1989 until her death.


Al Rendon/National Museum of American History

In the 1970s and 1980s, Latinos in advertising began advocating for the buying power of Latino consumers, leading to a transition in the advertising industry from mass market to targeting specific demographic groups. In that context, not only was Selena the new face of an iconic American brand, but she was proof of the importance of the Hispanic market in this country.


Al Rendon/National Museum of American History

The photographs collected here, shot by Al Rendon, capture Selena at the intersection of cultures and styles, marketability, and her true self. The ad campaigns created by the innovative and diverse advertising professionals at Sosa, Bromley, Aguilar & Associates not only reflected the growing influence that Latinos were exerting on the changing face of America but did so in a way that Latino consumers could relate to and embrace.


Al Rendon/National Museum of American History

Selena was shot and killed on March 31, 1995, 16 days before her 24th birthday, by Yolanda Saldívar, her friend and the former manager of her Selena Etc. boutiques. Saldívar was cornered by police when she attempted to flee, and threatened to kill herself, but was convinced to give herself up and was sentenced to life in prison with possible parole after 30 years.


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History

SOURCE: https://designyoutrust.com/2021/03/selenas-rare-coca-cola-photo-shoot-1994/

A Confrontational Campaign in Sweden Grabs Attention by Shaming People for Their Poor Password Choices


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I’m not a fan of using ‘bad’ words just for the sake of using them. But using them to great effect when there’s a justified reason for doing so? A huge fan of that. Love this hilarious campaign out of Sweden on behalf of a cyber-security organisation.

The work confronts people with their own poor password choices, as the examples are drawn from a list of the country’s most commonly used passwords. A humorous campaign produced by creative communication agency Åkestam Holst for cybersecurity firm Scutum Security First (SSF) brings some of the most alarming yet common passwords, according to research from the Swedish Internet Foundation, to billboards around Sweden.

More: Åkestam Holst h/t: campaignasia, designtaxi


AdForum

“SSF Stöldskyddsföreningen, one of our newest clients, is working towards making the Swedish people safer online. For our first campaign together we drew inspiration from a list of the 25 most used passwords in Sweden, and simply asked if they’re really that safe? And oh, this probably only makes sense if you understand Swedish,” the agency writes.


AdForum


AdForum


AdForum

SOURCE: https://designyoutrust.com/2021/03/a-confrontational-campaign-in-sweden-grabs-attention-by-shaming-people-for-their-poor-password-choices/

Design Crowd Issued A Challenge To Create The Worst Ad, And The Contestants Have Delivered

There’s no such thing as bad advertisement? Well… This post will put this thought to the test. The ads we’re going to show you today range from brutally honest to honestly brutal, and everything in between—they are anything but what the ad commissioners would ask for.

The people at the Design Crowd, a platform for amateur photo editors to share their works, have put their skills to the test in a contest where they had to create bad ads. The theme produced hundreds of submissions over several iterations, and we have gathered some of the best ones that we could find.

Even though the quality of these submissions is not professional by any means, remember that everyone even remotely good had to start somewhere. So feast your eyes on the bad designs, unpleasant truth, and quirky humor, and try to enjoy yourself.

More: Design Crowd h/t: boredpanda









































SOURCE: https://designyoutrust.com/2021/02/design-crowd-issued-a-challenge-to-create-the-worst-ad-and-the-contestants-have-delivered/

Funny Advertisement Fails

This is what happens when marketing people are not paying attention and ads fail in a hilarious or offensive way… So let’s buckle up for a fun ride which is basically a masterclass on how not to create and produce an ad!























SOURCE: https://designyoutrust.com/2021/02/funny-advertisement-fails/

The Making of a Coca-Cola Neon Sign for Piccadilly Circus, 1954

The area began as a link between Piccadilly and Regent Street and when the tube was opened at Piccadilly Circus in 1906, Perrier became the first advertiser in 1908.

h/t: coca-cola

Many other signs soon appeared and visitors were awed by displays from Wrigley’s Chewing Gum, Gordon’s Gin, Army Club Cigarettes, Schweppes Tonic Water, and of course, Coca‑Cola. More than 50 brands have advertised in Piccadilly Circus, with Coca‑Cola the longest standing.

The building and installation of the sign is chronicled in a photo album held in The Coca‑Cola Archives. Leather bound and simply titled, The Piccadilly Sign, the black and white images within tell the story of the workers who made it from draft board to dramatic finished product.

Photos show sheet metal being cut, workers painting the metal and installing the neon tubing. On site, scaffolding rose into the air as workers installed the sign in large sections until the final piece was placed and the sign was lit.

“If we, in presenting Coca-Cola to our consumers, are content to do ordinary things, in an ordinary way, we must of necessity be content to become and remain, an ordinary product.” – Delony Sledge, Coca-Cola’s Advertising Director

The Piccadilly Sign has been switched off on only a few occasions during peacetime: at the deaths of Princess Diana and Winston Churchill; and to raise awareness of climate change in partnership with WWF’s Earth Hour – where illuminated landmarks around the world are turned off for one hour.

More than 60 years have passed since the original Coca‑Cola sign was revealed in Piccadilly Circus. This new modern sign is again lighting up the sky at the crossroads of one of the most famous advertising spots in the world.

SOURCE: https://designyoutrust.com/2021/02/the-making-of-a-coca-cola-neon-sign-for-piccadilly-circus-1954/

“Circle Of Life”: Estonian Agency Creates Stunning Advertising for The National Geographic TV Show

The Nat Geo Wild concept for Africa’s Deadliest TV show is to exemplify the face-to-face aspect of predator versus prey in a creative manner through the circle of life. Visually, they have personified the tension that exists between the two animals through dramatic art. Verbally, they have reinforced this through a consistent headline that sits across all communication.

More: Behance








SOURCE: https://designyoutrust.com/2020/12/circle-of-life-estonian-agency-creates-stunning-advertising-for-the-national-geographic-tv-show/

Twitter Billboards Show How We Coped With the Horrors of 2020 by Tweeting About It

There were 6 million tweets this year about 2020 and how much of a dumpster fire it’s been. With so much material to work with, Twitter is posting some of the funniest and most uplifting 2020 tweets around New York City on billboards, murals and more this week. h/t: timeout The tweets are part of Twitter’s “out-of-home” campaign to spotlight the tweets that connected us all and made us laugh...

Source

SOURCE: https://designyoutrust.com/2020/12/twitter-billboards-show-how-we-coped-with-the-horrors-of-2020-by-tweeting-about-it/

Sea Monkeys, X-Ray Specs, and the Twisted Secret Behind Vintage Ads from American Comic Books

American comics first came to Glasgow as ships’ ballast. In the sixties it seemed every other corner shop had a stash of these glossy-covered comics displayed on carousels or placed beside their tamer British counterparts like Beano, Topper, or Dandy. With comics like Thor, Hulk, Superman and co. it was difficult to keep collecting consecutive numbers as it was pot luck as to what arrived in the...

Source

SOURCE: https://designyoutrust.com/2020/12/sea-monkeys-x-ray-specs-and-the-twisted-secret-behind-vintage-ads-from-american-comic-books/

Sony’s Iconic PlayStation Shapes Take Over London Tube Station for UK PS5 Launch

Alex Davidson/Getty Images Sony has taken over Oxford Circus Tube station in London to mark the launch of the PS5 in the UK. The marketing stunt will last for 48 hours at Oxford Circus, and sees the Tube station rebranded with PlayStation shapes throughout. The walls of the tube station have changed, alongside the decorative roundels for the four station entrances at street level. h/t: theverge...

Source

SOURCE: https://designyoutrust.com/2020/11/sonys-iconic-playstation-shapes-take-over-london-tube-station-for-uk-ps5-launch/

“Wear Mask. Save Live”: Borat Had Made Hilarious Appearances on Major Landmarks Across the UK

Borat was beamed onto Edinburgh Castle with the pro-mask message Sacha Baron Cohen’s comical character was projected onto famous sites around the country with the slogan: “Wear mask. Save live.” And he posed up wearing nothing but a face mask covering his modesty. h/t: thesun He also appeared in Glasgow But the National Trust has hit out at the ‘defacement’ of the Cerne Abbas Giant in Dorset...

Source

SOURCE: https://designyoutrust.com/2020/10/wear-mask-save-live-borat-had-made-hilarious-appearances-on-major-landmarks-across-the-uk/