Lamborghini Athon, an Amazing But Forgotten Concept Car From 1980

At the 58th Turin Motor Show, held in April 1980, Bertone introduced a new concept car based on a Lamborghini chassis – a slightly unusual choice, given that Lamborghini was in dire financial straits at the time. The press release from the Turin coachbuilder made it clear that Bertone wanted to support the company. The name Athon, referring to the Egyptian cult of the sun, was appropriate as the car was a spider, completely devoid of a top and intended as a fair-weather car.

h/t: vintag.es

The Athon was the first Bertone concept car created under the direction of Frenchman Marc Deschamps, following the departure of Marcello Gandini at the end of 1979. Some observers had expected Bertone to embrace a different school of design, but under the guidance of Nuccio Bertone, Deschamps seemed to follow closely in the footsteps of his predecessor. The Athon was thus based on similar aesthetic codes to the Bertone concept cars shown since the 1970s, with tense surfaces and highly sculpted geometric volumes delineated by clear edges and cut-lines. Likewise, the Athon explored themes close to Bertone’s heart in the treatment of glass surfaces as integrated parts of the bodywork or as openings.

Mechanically, the car was based on the Silhouette, itself closely derived from the Urraco. The three-litre V-8 gave 260 bhp at 7,500 rpm fed by four Weber carburettors and was mated to a five-speed manual gearbox. The wheelbase was unchanged, but the overall length was under four metres due mainly to the short rear overhang. With no soundproofing, driving the Athon at any speed was a glorious aural experience, as noted by Italian magazine Quattroruote in its July 1980 test review. Without any serious modification to the mechanicals, the car was reported to retain all the positive attributes of the Silhouette in terms of road-holding and handling.

The Athon’s proportions were unusual for a spider, with a forward-set cabin and a long and relatively tall rear deck underlining the mid-engine configuration. The engine cover was treated as a separate item, painted semi-matte to subtly offset it from the rest of the bodywork. Designed in such a way as to intentionally blur the boundary between the body and the mechanicals it contained, it even incorporated “dummy” air-filter boxes on its top surface. In contrast, the smooth wraparound windscreen made use of state-of-the-art glass technology and was smoked to integrate even more with the warm gunmetal grey body color.

It was a highly graphic but also a highly sculpted car: whilst the overall shape might appear somewhat monolithic – a sure sign of Deschamps’s intention – surfaces were deeply recessed on the flanks. The interaction of volumes between doors and side sills is especially dramatic. Taillights were but thin grooves recessed in the rear corners, so as to interfere as little as possible with the solid appearance of the rear end. The two-piece alloy wheels were manufactured by Campagnolo and were close enough to production form that they would be adopted on the new Jalpa a year later.

Although built in a short time span, the Athon shows the same quality of construction inherent in all Bertone prototypes, with a surprising level of attention paid to the interior detailing, both ergonomically and aesthetically. The innovative digital instrument display was developed with the Italian supplier Veglia, while secondary controls normally found on stalks – such as the windscreen wipers and indicators – were instead grouped in a pod a hand-width from the left of the steering wheel. These details, as well as the single-spoke steering wheel itself, were good examples of Bertone seeking to push the envelope with regard to interior ergonomics.



SOURCE: https://designyoutrust.com/2021/07/lamborghini-athon-an-amazing-but-forgotten-concept-car-from-1980/

“Dystopian Underworld”: The Superb 3D Concept Artworks of Andrea Marcias

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His style crosses many tropes from dystopian cyberpunk themes to common figure based crypto art, but each piece takes a unique perspective combining beautiful colors and styles for a truly unique NFT.

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SOURCE: https://designyoutrust.com/2021/07/dystopian-underworld-the-superb-3d-concept-artworks-of-andrea-marcias/

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SOURCE: https://designyoutrust.com/2021/06/sorry-im-going-to-the-party-the-superb-3d-concept-artworks-of-sascha-saez/

“Beneath the Horizon”: The Superb Dreamy Aethsetic Artworks of Muhammad Nafay

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SOURCE: https://designyoutrust.com/2021/06/beneath-the-horizon-the-superb-dreamy-aethsetic-artworks-of-muhammad-nafay/

“Blasphemous”: The Superb 3D Concept Artworks of Alexy Préfontaine

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SOURCE: https://designyoutrust.com/2021/06/blasphemous-the-superb-3d-concept-artworks-of-alexy-prefontaine/

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“I am a 3D Artist / Art Director currently working as a member of the DrDisrespect creative team. I began my journey into this art form over 5 years ago and I have been in love with it ever since, the highs and lows have shaped me into the artist I am today,” he writes.

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SOURCE: https://designyoutrust.com/2021/06/dream-catcher-the-superb-imaginative-concept-artworks-of-mark-kirton/

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As I see it these days, where we’re all constantly inundated with images, there is a common tendency, where even the most beautiful photographs with a variety of dialed parameters (exposure, composition, color correction, etc.) do not attract the proper attention, therefore it is necessary to invent something original, funky, and sometimes absurd things, which will make people look at the art of photography in a new way. In each artworkI try to add some ideas which will get some resonance with social problems.”

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SOURCE: https://designyoutrust.com/2021/06/flowers-inside-absolutely-stunning-digital-concept-artworks-of-denis-sheckler/

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SOURCE: https://designyoutrust.com/2021/05/the-other-side-of-the-dark-digital-dreams-by-smeccea/

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SOURCE: https://designyoutrust.com/2021/05/omniverse-the-supercool-digital-concept-artworks-of-ksti-hu/

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“I used 3ds Max for the modelling and V-Ray for the rendering. A bit of ZBrush for some creatures. There was also a massive use of Photoshop in order to get the final result. I did not face any particular difficulty during the process. It allowed me to concentrate on lighting, composition and colors,” he said.

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SOURCE: https://designyoutrust.com/2021/05/so-many-tons-of-democracy-waiting-to-get-delivered-the-superb-sci-fi-concept-artworks-of-ronan-le-fur/