An Optical Illusion Bookstore in China


Feng Shao

In Taiyuan IF Center, FAB Cinema collaborated with Zhongshuge to create an innovational cinema experience, and we are invited to design this cross-brand project. Designing a cross-brand space is not simply about mixing features of two brands together. The designer integrated cultural aspects of both brands together organically, using humane sentiments of the bookstore to elevate brand value of the entertainment space, at the same time maximizing both spaces’ social features to bring customers a different experience.

More: Instagram h/t: archdaily


Feng Shao

On the fifth floor is the ticket office of the cinema, but also the reading hall for Zhongshuge. Concise outline of the bookshelf wall creates a ceremonial reception space, which also weakens the commercial atmosphere of the space. Wooden material with metal cover creates an exquisite feeling. It provides a unique way for audience to kill time before the movie.


Feng Shao

In the lecture hall, bookshelves adopt a step-down design and creates an abstract mountain shape, it helps achieve functions such as seats, stairs and displays naturally. The space is not only able to host book related events, but also is the perfect place for hosting various activities regarding movies culture.


Feng Shao

After the movie, audiences can grab a cup of hot drink in the café of Zhongshuge and have a chat about the movie they were enjoying. This is an exclusive after party for movie fans. Inspired by the mountain surrounded local landscape, the designer used white triangular geometric shapes to create mountains and formed a cave filled with knowledge.


Feng Shao

In the Children’s Area, designer used movie related elements such as projector, video recorder and film to create a fun little world, playfully highlights the theme of the place. In the corridor leading to the cinema from the bookstore, designer rearranged the arches in the 10 meters high space and formed a perspective with strong visual impact. The up and down stream traffic flow design cleverly separates the movie viewers from the book readers, preventing them from interfering with each other.


Feng Shao

Wood materials used in the project are all Level A fireproof, which not only highlight the aesthetics, but also guarantee safety. The space’s fine texture combining with the overall warm tone creates a cultural accumulating atmosphere. The design creates a positive flow for customers in different commercial spaces, it activates a new business model for cinemas, at the same time provides an upgrade of the “retail + entertainment” model for the renaissance of physical bookstores.


Feng Shao


Feng Shao


Feng Shao


Feng Shao


Feng Shao


Feng Shao


Feng Shao


Feng Shao


Feng Shao

SOURCE: https://designyoutrust.com/2021/03/an-optical-illusion-bookstore-in-china/

This Optical Illusion Is the Most Beautiful Street Artwork in France


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An impressive trompe-l-oeil fresco painted in the coastal city of Boulogne-Sur-Mer was recently crowned France’s most beautiful street artwork for 2020.

Every year, a popular French portal dedicated to urban art hosts a national competition to crown the nation’s most impressive street art. Thousands of votes are cast, and for last year, the title went to an amazing artwork created by Spanish street artist Gonzalo Borondo, on the city’s rue Jules Baudelocque, last summer. From the right angle, it looks like an elaborate metal gate, with detailed bas-reliefs on either side, but a closer look reveals it to be just an optical illusion.

Gonzalo Borondo is an accomplished street artist, whose works adorn buildings and streets all over the world, but this win is definitely a nice feather for his cap.

More: Gonzalo Borondo, Facebook, Youtube h/t: odditycentral


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Located on this grand staircase on rue Jules-Baudelocque in a traditional district of Boulogne-sur-mer, Borondo’s fresco is meant to be an allegory of life, according to Abid Amziane, the head of the city’s street-art festival.


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“You first see a closed door, and you may think that in life everything is closed. But by going up on each step, you reach stages, like consciousness, or free will. And at the seventh and last level, you understand that life has just started, and that you should never let go,” Amziane said.

Interestingly Gonzalo Borondo’s street artwork is unfinished. Because of the rain, the Spanish artist could only work his magic for four days, instead of the planned seven, so he is expected back this year to finish the masterpiece. If it already looks good enough to win the prestigious Golden Street Art prize, I wonder how it’ll look when it’s done.

SOURCE: https://designyoutrust.com/2021/03/this-optical-illusion-is-the-most-beautiful-street-artwork-in-france/

Now You Can Look Like A Void With This $22 Vortex Hoodie


Vane11ope

There’s a general consensus that our clothing is meant to represent our personality—maybe you like to wear button-down shirts and want to always appear proper, or perhaps band T-shirts are the attire that you refuse to put down. Basically, we all have our styles and preferences, and it’s natural to strive for our brand of perfection.

But what to do on the day when you want to be both comfortable and original at the same time, without sacrificing your dramatic flair? Well, hoodies with fluffy ears might not be everyone’s cup of tea, and they might fail to reflect your inner feelings. Luckily, the clothing industry is almost as vast as the internet, and thus we proudly present—the Vortex Hoodie! For all your void-related needs!

h/t: boredpanda


Vane11ope

The hoodie has been making rounds on internet, with the obvious comments associated with the blatant theme of absence and, well, void. The somewhat original design took the established idea of optical illusions on clothing and presented its own twist.


Vane11ope

For those who want to make a statement about the deep and endless void that’s inside all of us (or just for laughs), the hoodie’s front and back are linked with a endless corridor of nothingness. And if you think that’s too deep, here’s a simpler explanation: either side of the hoodie will seem part of the same set (unlike clothing that has something going on in the front, and is blank on the back).

Reportedly, the hoodie first appeared in a market in Japan, with a reasonable price tag of $22. Japan is no stranger to strange clothing options, catering to a variety of original ideas and even otherworldly fashions (just look at Harajuku street fashion). Therefore, this hoodie—no matter how optically challenging—is a tame option.

All in all, if you are looking for something fantastic to wear to your next Zoom meeting, or if you want a proper representation for your tirade about the unavoidable slippery slope of existence (yes, we go there too!), this hoodie can cover all your fashion needs—or at least it’s a great conversation piece. Let your imagination run wild!

Should you want to delve deeper into wearable illusions, there’s quite a selection hidden in the depths of the almighty internet. And for your consideration, here are some of them. Would you wear any of them? Or are they too loopy for your tastes?


Vane11ope

The void is not the only optical illusion hoodie. Here’s one that leads towards the light:


lightinthebox

Hole-like openings reveal the image underneath, creating layers on an otherwise flat surface:


lightinthebox

It may look like a wearable paper bag, but the hoodie is actually made from regular fabric:


lightinthebox

SOURCE: https://designyoutrust.com/2020/12/now-you-can-look-like-a-void-with-this-22-vortex-hoodie/

Giant Optical Illusion Transforms A Street In Montreal Into Wavy Sand Dunes

Raphaël Thibodeau In Star Wars, Obi-Wan Kenobi once said “Your eyes can deceive you, don’t trust them.” And it seems that nothing represents that as well as the artwork “Moving Dunes” created by the Canadian architecture firm NÓS. The dunes bend the viewer’s perspective in such a way that it forms a deceptive path mimicking patterns you’d see on sand in a desert. The huge chrome spheres add to the...

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SOURCE: https://designyoutrust.com/2020/11/giant-optical-illusion-transforms-a-street-in-montreal-into-wavy-sand-dunes/

The Biggest Anamorphic Illusion In The World Has Been Successfully Revealed On The Largest Outdoor Advertising Screen In South Korea

The largest outdoor screen in Korea appears like a giant aquarium with a wave pool but is in fact an anamorphic illusion. According to d’strict, a company behind the installation: “We, d’strict specializes in designing, making, and delivering breathtaking visual content on Digital Out of Home. In order to offer the world a new experience, we are proud to announce some exciting new business – IP...

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SOURCE: https://designyoutrust.com/2020/05/the-biggest-anamorphic-illusion-in-the-world-has-been-successfully-revealed-on-the-largest-outdoor-advertising-screen-in-south-korea/

Black And White Photo Goes Viral Because People Are Seeing It In Color Due To An Optical Illusion

What do you see? This bizarre and apparently effective optical illusion is sweeping the internet because it turns an ordinary black and white photo into a color one. I say apparently because somehow it doesn’t quite work for me, I only see annoying colored grids all over the photo! More: Patreon h/t: boredpanda The image, created by digital media artist and software developer Øyvind Kolås...

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SOURCE: https://designyoutrust.com/2019/07/black-and-white-photo-goes-viral-because-people-are-seeing-it-in-color-due-to-an-optical-illusion/

Street Artist Peeta Recently Created This Optical Illusion House For The Street Art Festival

Peeta recently stopped in the lovely city of Mannheim in Germany to create a new piece for the Stadt Wand Kunst Street Art Festival. More: PEETA, Instagram, Facebook h/t: streetartnews Supported by the good lads from Montana Cans, Peeta (previously) brought to life another of his surreal optical illusion. The technique is simply stellar and it looks like the artwork was built into the house.

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SOURCE: https://designyoutrust.com/2019/07/street-artist-peeta-recently-created-this-optical-illusion-house-for-the-street-art-festival/

Japanese “Sheer” T-Shirt Gives You The Body You Always Wanted

The “Delusion Splash T-shirt” is an intriguing Japanese garment that cleverly uses shading to trick people into thinking that you look much better than you actually do. More: ekoD Works h/t: odditycentral Japanese clothing designers seem to be on a quest to help consumers achieve the toned physique they’ve always dreamed of without actually stepping foot in a gym or turning to plastic surgery.

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SOURCE: https://designyoutrust.com/2019/07/japanese-sheer-t-shirt-gives-you-the-body-you-always-wanted/

“Straight Out Of Inception”: Enthralling Optical Illusion Bookstore Will Draw You Into A World Of Fantasy

Straight out of Inception or the grand staircase from ‘Hogwarts Castle’ in the Harry Potter series is a whimsical, mind-tripping bookstore in China. Zhongshuge Bookstore in Chongqing city has an interior that’s the stuff of fantasy tales. Designed by architecture firm X+Living, the location—dubbed one of the most beautiful bookstores in China—is a mirrored maze that might make any visitor feel...

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SOURCE: https://designyoutrust.com/2019/05/straight-out-of-inception-enthralling-optical-illusion-bookstore-will-draw-you-into-a-world-of-fantasy/

This Artist Created An Incredible Optical Illusion At The Louvre Just So It Could Be Destroyed In A Few Days

Even if you have never been to Paris, you probably know that it’s a city rich in both culture and stunning architecture. There are so many things to see – from the Arc de Triomphe and the Eiffel Tower to the busy narrow streets and beautiful open boulevards – all of this will make you feel like you’re a part of a romantic movie. And if you ever get to visit Paris, don’t forget to visit the Louvre...

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SOURCE: https://designyoutrust.com/2019/04/this-artist-created-an-incredible-optical-illusion-at-the-louvre-just-so-it-could-be-destroyed-in-a-few-days/