Lamborghini Athon, an Amazing But Forgotten Concept Car From 1980

At the 58th Turin Motor Show, held in April 1980, Bertone introduced a new concept car based on a Lamborghini chassis – a slightly unusual choice, given that Lamborghini was in dire financial straits at the time. The press release from the Turin coachbuilder made it clear that Bertone wanted to support the company. The name Athon, referring to the Egyptian cult of the sun, was appropriate as the car was a spider, completely devoid of a top and intended as a fair-weather car.

h/t: vintag.es

The Athon was the first Bertone concept car created under the direction of Frenchman Marc Deschamps, following the departure of Marcello Gandini at the end of 1979. Some observers had expected Bertone to embrace a different school of design, but under the guidance of Nuccio Bertone, Deschamps seemed to follow closely in the footsteps of his predecessor. The Athon was thus based on similar aesthetic codes to the Bertone concept cars shown since the 1970s, with tense surfaces and highly sculpted geometric volumes delineated by clear edges and cut-lines. Likewise, the Athon explored themes close to Bertone’s heart in the treatment of glass surfaces as integrated parts of the bodywork or as openings.

Mechanically, the car was based on the Silhouette, itself closely derived from the Urraco. The three-litre V-8 gave 260 bhp at 7,500 rpm fed by four Weber carburettors and was mated to a five-speed manual gearbox. The wheelbase was unchanged, but the overall length was under four metres due mainly to the short rear overhang. With no soundproofing, driving the Athon at any speed was a glorious aural experience, as noted by Italian magazine Quattroruote in its July 1980 test review. Without any serious modification to the mechanicals, the car was reported to retain all the positive attributes of the Silhouette in terms of road-holding and handling.

The Athon’s proportions were unusual for a spider, with a forward-set cabin and a long and relatively tall rear deck underlining the mid-engine configuration. The engine cover was treated as a separate item, painted semi-matte to subtly offset it from the rest of the bodywork. Designed in such a way as to intentionally blur the boundary between the body and the mechanicals it contained, it even incorporated “dummy” air-filter boxes on its top surface. In contrast, the smooth wraparound windscreen made use of state-of-the-art glass technology and was smoked to integrate even more with the warm gunmetal grey body color.

It was a highly graphic but also a highly sculpted car: whilst the overall shape might appear somewhat monolithic – a sure sign of Deschamps’s intention – surfaces were deeply recessed on the flanks. The interaction of volumes between doors and side sills is especially dramatic. Taillights were but thin grooves recessed in the rear corners, so as to interfere as little as possible with the solid appearance of the rear end. The two-piece alloy wheels were manufactured by Campagnolo and were close enough to production form that they would be adopted on the new Jalpa a year later.

Although built in a short time span, the Athon shows the same quality of construction inherent in all Bertone prototypes, with a surprising level of attention paid to the interior detailing, both ergonomically and aesthetically. The innovative digital instrument display was developed with the Italian supplier Veglia, while secondary controls normally found on stalks – such as the windscreen wipers and indicators – were instead grouped in a pod a hand-width from the left of the steering wheel. These details, as well as the single-spoke steering wheel itself, were good examples of Bertone seeking to push the envelope with regard to interior ergonomics.



SOURCE: https://designyoutrust.com/2021/07/lamborghini-athon-an-amazing-but-forgotten-concept-car-from-1980/

Lamborghini: Photography and Art Project by Vimal Chandran

Adept in various genres of art and photography, Vimal Chandran could be aptly named a Visual Artist! A self taught artist with an impeccable flair for creativity, his work is often a skillful concoction of urban art, illustrations, installations, graphic design and photography. Hailing from the Gods Own Country, Kerala, Vimal currently lives in Bangalore, India.

Vimal undertakes commercial assignments with as much passion as his self initiated works and enjoys using his creative mind in designing , branding and photography. He is also the co founder of the company The Unposted Letters Creative, which showcases his works on unique lifestyle products.

More: Vimal Chandran, Instagram, Facebook h/t: 121clicks

Vimal Chandran told about the project: “With Italy, For Italy is a global Photography and Art Project by Lamborghini, now extended to APAC region. This project was representing the Indian region commissioned by Lamborghini India. Lamborghini India asked me to create art, inspired from their cars and the local culture of the region. I came up with the concept of creating a meeting place for the past and the future.”

“The idea was to portray the car as a futuristic object, trying to interact with the mystic atmosphere of the village which runs on a different time. We have tried to achieve this by introducing this splendid vehicle – Huracán EVO to the culture, folklore, art and childhood memories of my native place in Palakkad- Kerala.”

“For this project I chose my native place Kerala because of Muziris Port, based in Kerala, had trade connections with over 31 countries from different continents including regions in Europe like Italy, dating all the way back to the 1st century BC or even further beyond! This project includes Photographs, Art and a Film. The collaboration film was created along with Sharan Velayudhan and Ordinary Secrets Films.”
























SOURCE: https://designyoutrust.com/2021/05/lamborghini-photography-and-art-project-by-vimal-chandran/

This Photo Was Shot with A Real $2M Lamborghini Taken Apart

Swiss photographer Fabian Oefner (previously) has created an eye-popping new photo showing a 1972 Lamborghini Miura SV disintegrating with its individual components exploding in all directions. Here’s what’s crazy: Oefner actually photographed the $2 million car, spending nearly 2 years shooting and stitching the parts. More: Fabian Oefner, Instagram h/t: petapixel Oefner first released a project...

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SOURCE: https://designyoutrust.com/2019/09/this-photo-was-shot-with-a-real-2m-lamborghini-taken-apart/

A Physicist Does 3D Printing Project With His Son: Builds A Full-Scale Lamborghini

If you have blueprints, schematics, or designs of any object, then you can build it yourself with the help of a 3D printer. For Sterling Backus, that meant building his own Lamborghini Aventador inspired supercar with his son which they will showcase at local schools as a STEAM project. “The parts’ design is based on the Lamborghini Aventador, but we have changed each panel significantly...

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SOURCE: https://designyoutrust.com/2019/07/a-physicist-does-3d-printing-project-with-his-son-builds-a-full-scale-lamborghini/

Amazing Photos Of 1974 Lamborghini Bravo Concept, The Dream-Car That Never Made It Into Production

Lamborghini Bravo – Bertone design you can’t buy, Why? Because only two have been made in 1974. The Lamborghini Bravo was not just a concept car designed by Marcello Gandini at Bertone for Lamborghini, but also a fully functional pre-production prototype. h/t: vintag.es It was presented for the first time at the 1974 Turin Motor Show, the Lamborghini Bravo was intended to be a two-seater V8...

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SOURCE: https://designyoutrust.com/2019/06/amazing-photos-of-1974-lamborghini-bravo-concept-the-dream-car-that-never-made-it-into-production/

1988 Bertone Lamborghini Genesis: Concept We Forgot

The Bertone Genesis or sometimes referred to as the Lamborghini Genesis was a Bertone designed concept car using Lamborghini parts. It was first displayed to the public at the 1988 Turin Auto Show. The Genesis is a five-door minivan and features gull-wing doors in the front and sliding doors at the back. It was powered by the same 455 bhp (339 kW) 5.2 L V12 engine found in the Lamborghini Countach...

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SOURCE: https://designyoutrust.com/2019/06/1988-bertone-lamborghini-genesis-concept-we-forgot/

Lamborghini Aventador NFS (2015)  Tuning | Customization |…





















Lamborghini Aventador NFS (2015)  Tuning | Customization | Wraps. [video]
[GAMER PC-PS4]

SOURCE: http://gifsboom.net/post/138969119429

Lamborghini Aventador NFS (2015)  Tuning | Customization |…





















Lamborghini Aventador NFS (2015)  Tuning | Customization | Wraps. [video]
[GAMER PC-PS4]

SOURCE: http://gifsboom.net/post/138969119429

[video]



[video]

SOURCE: http://gifak-net.tumblr.com/post/116922729319